Crocs' Ugly Fashion Status Is Part of Its Business Strategy
Maryam X on Twitter: "The actual shoes that would be sold by the brand are not the ones in the campaign. Balenciaga used this as a marketing strategy to make people talk
Branding Experts, Analysts Review the Gucci/Balenciaga Tie-up – WWD
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Luxury fashion brand Balenciaga's distressed Paris sneakers leave internet baffled
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Instagram marketing strategy: a fashion industry insight - Talkwalker